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Inside-Out, Outside-In

~ Every journey worth taking…starts on the inside.

Inside-Out, Outside-In

Tag Archives: indie filmmakers

Indie Filmmakers to Google Fiber: THANK YOU!

26 Thursday Jul 2012

Posted by hunterlh in Uncategorized

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Google Fiber, Google Fiber TV, independent film, indie film, indie filmmakers, indie filmmakers with google fiber tv, niche enterta, niche marketing, online marketing, traditional hollywood, what does google fiber tv mean for filmmakers

Never have I been so jealous of Kansas City.  The genius geeks over at Google decided (presumably for a great reason) to choose Kansas City as the launching pad to test its new Google Fiber technology. According to their site, the technology will allow users to download content from Google Fiber TV channels, Netflix and other sources.  And Google claims that viewers will be able to see HDTV quality over the Internet seamlessly and at rates up to 100 times faster than normal broadband.  It will also include a 1 TB drive that allows you to record up to eight programs simultaneously, in addition to being able to choose from HD channels online like a DVR player.

It’s official. The difference between your computer and your television no longer exists.

Not only does Google Fiber TV sound amazing for the end users (enjoy your head start, Kansas City), it’s even more amazing for today’s crop of rising indie filmmakers. Why? Well, think about this. Traditional Hollywood’s biggest asset has been their huge financial and structural advantage when it comes to the distribution network of theaters, cable channels and sales outlets around the world. How could I – the little guy – get my product next to their product at a multiplex?  How could I – the little guy – negotiate for my project to be on a cable channel when big Hollywood has such a huge competitive advantage? How could I convince stores – and even Netflix – that carry dvd’s to choose my products over the dvd’s of traditional Hollywood?  The old answer was, “I couldn’t.”  The new answer is, “It doesn’t matter.” This huge structural advantage that traditional Hollywood built up? If Google Fiber TV lives up to its billing, that structural advantage of traditional Hollywood just collapsed.

Once Google Fiber takes over (and it will…or, at minimum, something like it), my web show “Dumbass Filmmakers!” will appear in its full HDTV glory at anyone’s fingertip. It will be as easy to find with a Google search as Tom Cruise’s latest film.  And when the audience plays it on their device, it will appear to them on their big screen tv at home, as programming.  Not Internet television programming.  But programming, period. Finally, consuming independent film product will be JUST AS EASY for the audience as consuming Studio-made fare.  So thank you, Google Fiber, for leveling the playing field.

That doesn’t mean that Google Fiber will suddenly introduce a whole new generation of indie filmmakers (although I think it’s possible).  Obviously, big traditional Hollywood still has its second biggest weapon – its ability to generate and use star talent – to draw bigger audiences and more interest to their products. The average consumer of entertainment will be much more drawn to click and watch something they know rather than something they don’t know. However, indie filmmakers have a golden opportunity to take advantage of social media and lower production costs to put themselves in contention. And as the porn industry has shown with its online juggernaut, niche content plays really well online and consumers don’t expect pristine production quality from every product they consume. Indie filmmakers have a much easier time serving niche audiences because they have more freedom to explore subject matter with their lower budgets and, let’s be frank, they are often more authentic as human beings. And that’s a weakness for traditional Hollywood going forward.  You see, they’re used to making “generalist” fare, stuff you can feel comfortable watching with your girlfriend, cousin Joe, grandma and your nephew. So the content has to be general and accessible enough for all to enjoy (or at least not go screaming out of the theater). But success online is much more likely to come from niche fare.  You search online to figure out how to fix a specific problem or join a group online of people with similar interests. You don’t need cousin Joe to like what you’re watching.  After all, you’re watching from the privacy of your own home.  So I predict that filmmakers with a unique appeal to a niche or niches will be very nicely served by Google Fiber and the collapse of computers vs. television into one big computer-television.

So as for Big Traditional Hollywood, this indie filmmakers says,”It’s On.”

Hunter Lee Hughes is a filmmaker and actor living and working in Los Angeles and the founder of Fatelink. His current feature film Guys Reading Poems is touring film festivals and this blog is dedicated to the process of making his second feature film, “Inside-Out, Outside-In.” If you enjoy the blog, please support our team by following us on Facebook, Twitter (@Fatelink) or Instagram (@Fatelink).

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Interview: Carlos Pedraza talks indie film fundraising, indie film distribution, indie film success

30 Monday Apr 2012

Posted by hunterlh in Interviews

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Carlos Pedraza, financing indie film, hunter lee hughes, indie film distribution, indie film fundraising, indie filmmakers, J.T. Tepnapa, Judas Kiss, producing tips, Richard Harmon, Something Like Summer, The Dark Place

One of the benefits of getting into film festivals is meeting other indie filmmakers that inspire you as you slog from program to program, with a few well-earned pit stops at local bars and coffee shops. Carlos Pedraza and I met in just such a fashion at Philly QFest 2011, then again at San Diego FilmOut 2011 and once more at Chicago Reeling 2011. His friendship proved one of the most valuable rewards of the film festival experience.

Carlos wrote and produced “Judas Kiss,” one of the most popular films on the circuit last year, which earned much success for Carlos and its director J.T. Tepnapa. That’s no surprise, seeing as how Carlos is a thoughtful writer and methodical producer. He’s been generous enough to share some of his producing tips with me privately and, now, is elaborating on his experiences for our blog readers.

Hunter:  You’ve been through the process of producing a feature film – “Judas Kiss.” Whew. What an accomplishment! What is something about producing the film that was way harder than anticipated and something that was way easier than anticipated?

Carlos: Producing a feature film is the hardest work I’ve ever done, and I’ve had some challenging projects in my past careers. It’s an order of magnitude more complicated than the short films and web series I’d worked on before. A feature film has a lot of moving parts, in all phases of the project from development and pre-production, through principal photography and to post-production and marketing. Keeping all these gears moving in the right direction and speed — it’s mind-numbing work. I physically trained in the months before to build up my stamina because I knew production would be physically exhausting.

The unexpectedly easier part? How much easier my job is when you hire very competent crew and trust them to do their jobs. If I’d micro-managed this film, it would’ve been terrible.

Hunter: I’ve found that most all up-and-coming filmmakers want to know – how do I score investors? Do you have any tips on this front?

Carlos: Plenty of tips — but no panacea. Finding investors will always be difficult, even when you know people with money, because you’re not really trying to raise money — you’re trying to create faith in you. The investment is a result of their faith in you. Many filmmakers are trying to sell their story to investors when they should be more concerned with selling themselves. That means you have to work on building confidence in your abilities not only as a filmmaker but as a businessperson.

So here are the tips: Put up a website. Early. Get content on it. Often. Give people something to care about. Don’t ask for money until the time comes. If you’ve done your job, people will want to invest in you.

Work social media. When we started “Judas Kiss” there was no Facebook. Today, you absolutely need a Facebook page for your movie. But you can’t just have a page. You need to provide content — often — and opportunities for interacting with your fans. If you don’t keep this up, people will get bored. The last thing you want is people to associate boredom with your movie.

Take your time building fans. Start early. Don’t expect to announce your project in one day, start a Kickstarter campaign and raise all the money you need in one fell swoop. The people who’ve done that are exceptions. You are more likely to be the rule.

Build a fan base. If you’ve worked on other film projects, post about your new project on their website and Facebook pages. Communicate with them. Use Twitter. A lot. But don’t just be spammy. Give people interesting news. For “Judas Kiss,” we did podcasts for two years before we started raising money. We put up hot photos of our stars as we began casting.

Use video wherever you can — Twitter, Facebook, your own website. People respond to videos more than any other kind of post. Have a business plan. And not just inside your head. We did a fancy-schmancy published investment prospectus that laid out the project — cast, crew, story, and how we planned to make money. People don’t just fund ideas; investors want to know how you plan to earn back their investment.

Network like crazy. Talk about your project. Inspire people with money. If you do your job right, they’ll come to you and hint about their interest. Be prepared to follow up immediately. That’s why you need that published prospectus. And website. And Facebook page. Etc.

Hunter: I thought your plan to do festivals and then go straight-to-DVD/VOD was brilliant. Are more filmmakers forgoing a traditional theatrical run? Do you have any regrets about this distribution strategy? How did it all work out?

Carlos:  Understand one basic truth about independent films and theatrical releases. YOU WILL NEVER MAKE MONEY FROM A THEATRICAL RELEASE. Releasing theatrically is a marketing cost designed to get review and generate interest for people to actually buy the film when it goes to DVD, iTunes or other digital formats. We used our film festival run as a theatrical release. We got reviewed and we got buzz. When the time came to release the film for sale, we were going at full thrusters. Other filmmakers may choose to fund theatrical releases in New York and Los Angeles. There are some awards you can only qualify for if you have a seven-day run in one or both those cities. Some industry newspapers will only review you if you release in L.A. and/or NYC. If your film needs that juice, go for it, but expect to pay dearly. Promoting a film at theaters costs a lot of money. For Judas Kiss, I don’t believe a theatrical release would’ve resulted in significantly more sales than we’ve been fortunate to have. Filmmakers have to have a distribution strategy in mind way back when they’re doing their business plan. If you’re lucky enough to find distribution, be careful about signing away your worldwide rights. Try to keep it on a country-by-country basis. You’d be better off finding a reputable sales and distribution agent to get you distribution deals than you would be seeking theatrical release.

Hunter: In addition to producing “Judas Kiss,” you also wrote it. How did you handle the tension between those two very different jobs. Did the producer in you ever want to cut a scene for logistical reasons that the writer in you really wanted to keep? How did you manage all that?

Carlos: I was trained as a journalist to be able to separate your feelings from your work. I brought that same sensibility to my work as a writer and producer. We spent three years developing the script but when it was done, my work as a writer was done. I shut down that part of my brain. Then I had to worry about how to actually make this movie. That is an exercise in compromise more than creation. There were several scenes we cut when it became untenable to keep them in the film. Sometimes you have to sacrifice part of your vision in service of the grander them you’re working to impart to an audience.

Hunter: I absolutely loved your lead actor Richard Harmon. He’s so striking on screen and his performance really conveyed the soul torture of a young artist facing life-altering moral questions. Where did you find him?

Carlos:  Richard came to us, thanks to his very dedicated agent, who is a real go-getter. She made sure his audition tape got into our hands no matter what. Once we saw that, we knew we had the actor we wanted. At that time, he was also prominently featured in the “Battlestar Galactica” spinoff – “Caprica” – on the Syfy network. So we got to see his work on TV, too. Casting Richard was a no-brainer.

Hunter: After all you went through with “Judas Kiss,” will there be another one? When? Where?

Carlos:  After seven months of post-production and a very successful year promoting the film at film festivals, followed by a strong first quarter of sales, we are ready to make another film. Another two, actually. Our production company, Blue Seraph Productions has raised development funding for “Something Like Summer,” an adaptation of the acclaimed love story by Jay Bell, named by Amazon as one of its Best Books of 2011, and nominated for a Lambda Literary Award this year. I am writing the screenplay, and we are co-producing it with Jade Knight Productions from Seattle.

Also in development is “The Dark Place,” a mystery-thriller set in wine country. That script is by our Judas Kiss co-producer Jody Wheeler, and will star Timo Descamps and Sean Paul Lockhart, both starring in “Judas Kiss.”

You can learn more about the two new films at the Blue Seraph website or on the Facebook pages for “Something Like Summer” and “The Dark Place.”

Hunter Lee Hughes is a filmmaker and actor living and working in Los Angeles and the founder of Fatelink. His current feature film Guys Reading Poems is touring film festivals and this blog is dedicated to the process of making his second feature film, “Inside-Out, Outside-In.” If you enjoy the blog, please support our team by following us on Facebook, Twitter (@Fatelink) or Instagram (@Fatelink).

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What the heck is mindmapping? Can it help the indie filmmaker?

22 Thursday Mar 2012

Posted by hunterlh in Development

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brainstorming, brainstorming for filmmakers, creative brainstorming, Gorilla software, hunter lee hughes, indie filmmakers, indie filmmaking, inside-out, Mindmapping, mindmapping for filmmakers, MindNode, MindNodePro, outside-in, right brain, steve jobs

It’s hard to beat mindmapping as a creative tool for brainstorming.  Rumor has it that no less than Steve Jobs used mindmapping to develop new Apple products.  It mimics the way our right-brain comes up with ideas and makes connections between images, thoughts and realizations.  Only, with mindmapping – unlike the actual thinking process – you walk away with a clear, concise and stimulating visual record of that activity.  And you can go back and refer to it at any time.

I use mindmapping a LOT in the process of developing my feature film script.  I mindmap scenes,  characters, ideas.  But it doesn’t end there.  I’ll mindmap a financing strategy, the benefits/drawbacks of a certain name actor or even a segment of my target audience.  It makes work super energizing and even fun (Mary Poppins would approve!).  Plus, work created in a mindmap can easily be re-tooled for other mediums, like an excel worksheet or a powerful list in Gorilla (more on the awesome-ness of this software later).

So if I had loose lips that sink ships, I’d share one of my own mindmaps with you.  But you must know by now that attempting to be mysterious is a bit of a turn-on for me.  But TRUST ME – it’s worth adding to your indie filmmaker arsenal if you’re not doing it already.  And if you are doing it already, consider expanding the number of subjects/ideas you put to a mindmap.  Generally, the only thing you have to lose is time…and it’s a good investment of that.

There are plenty of free mindmapping programs out there.  A little googling will easily show you a list with reviews, etc.  I use MindNodePro.  It costs a little money, but it allows the integration of visual images and hyperlinks into the mindmap, something important to a filmmaker, in my opinion.

Character Mindmap

Sample of a character mindmap

—

Hunter Lee Hughes is a filmmaker living and working in Los Angeles and the founder of Fatelink. His current feature film Guys Reading Poems is touring film festivals and this blog is dedicated to the process of making his second feature film, “Inside-Out, Outside-In.” If you enjoy the blog, please support our team by following us on Facebook, Twitter (@Fatelink) or Instagram (@Fatelink).

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